Your privacy

Douglas Brothers Limited is committed to respecting and protecting your data and online privacy. This includes your need and your right to know what we do with the personal information you share with us. It also guides our policies regarding the management of this data, including how the information is collected, processed and for what purposes. In this policy, the terms “we”, “us” or “our” are each intended as reference to Douglas Brothers Limited. 

By accessing our website you are consenting to the way information is collected and used, as described within the Privacy Policy below. In return, we give the commitment that we will use the personal data you provide only in ways that are compatible with this Privacy Policy. 


Our Website

Every time you connect to our website your IP (Internet Protocol) address registers on our servers. Your IP address reveals no information other than the number assigned to you. We do not use this technology to get any personal data against your knowledge or free will (i.e. automatically recording email addresses of visitors). Nor do we use it for any purpose other than to help us monitor traffic on our website, or (in case of criminal activity or misuse of our information) to cooperate with law enforcement.


We use a number of different cookies on our site. All of which are only used to enhance your experience on our site. If you do not know what cookies are or how to control or delete them then we recommend you visit the About Cookies website for detailed guidance. 

Currently we operate an ‘implied consent’ policy which means that we assume you are happy with this usage. If you are not happy, then you should either not use this site, or you should delete the cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called Incognito in Chrome, InPrivate for Internet Explorer, Private Browsing in Firefox and Safari). 

Google Analytics 

We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are. You can find out more about Google’s position on privacy as regards in its analytics service.

Third Party Cookies 

These are cookies set on your machine by external websites whose services are used on this site. Cookies of this type are the sharing buttons across the site, which allow visitors to share content onto social networks. Cookies are currently set by Twitter and Facebook. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of our website. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on this website. 

You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out or delete such information.

Links to third-party sites 

Our website will from time to time contain links to third-party websites (for example, Facebook, Twitter, Welsh Athletics). If you follow these links please be aware that we are not responsible for these third-party websites which will have their own privacy policies. 


What data we collect and why 

Douglas Brothers Limited Is collects personal data in order to be able to provide a service to our customers. We are the "controller" of the personal data you provide to us.  

Personal data is any information which identifies you personally whether directly (for example, your name) or indirectly (for example, information about your use of our products and services). We may collect the following data about you:  

  • Contact details:  your name, email address, and telephone number so that we can contact you in response to an enquiry you make via our Site or in relation to the products and services that we have from time to time agreed to provide to you; 
  • Address details: Your business or trading name, billing address and / or other addresses that are required to enable us to provide our service to you 
  • Other details:  Holding number(s), scheme membership number(s), animal IDs – we are required by law to record this information 

We will not request, nor do we store any sensitive personal data. 

How we use your personal data 

We use your data for the following purposes: 

To provide you with the products and services you have requested:  We use your personal data to accept you as a new or returning customer to provide you with the products and services you have requested in accordance with the Trading Terms or Terms of Trading. 

To maintain our records and improve data accuracy: Like any business, we process personal data in the course of maintaining and administering our internal records. This includes processing your personal data to ensure that the information we hold about you is kept up to date and accurate. 

To respond to enquiries, complaints and disputes:  We use the personal data we hold about you to help us respond to any enquiries or complaints you have made, or deal with any dispute which may arise in the course of us providing our products and services to you, in the most effective manner. 

To investigate, detect and prevent fraud and comply with our legal obligations:  In certain circumstances, we use your personal data only to the extent required in order to enable us to comply with our legal obligations, including for fraud detection, investigation and prevention purposes. This may require us to provide your personal data to law enforcement agencies if they request it. 

How long we keep your data 

We retain your personal data for no longer than is necessary for the purposes(s) for which it was provided. What this means in practice will vary between different types of data. When determining the relevant retention periods, we take into account many factors. If you would like more detail then our data retention policy is available upon request.

Who we share your data with 

We may provide your personal data to our suppliers and service providers, including other companies in our group, who provide certain business services for us and act as "processors" of your personal data on our behalf. In addition, we may disclose your personal data if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to protect the rights, property, or safety, of our business, our customers or others. This includes, in specific cases, exchanging information with other organisations for the purposes of fraud protection.  

In some cases, the personal data we collect from you may, for the purposes set out above, be transferred outside the European Economic Area (EEA) and such destinations may not have laws which protect your personal data to the same extent as in the EEA. We are required by data protection law to ensure that where we or our "processors" transfer your personal data outside of the EEA, it is treated securely and is protected against unauthorised access, loss or destruction, unlawful processing and any processing which is inconsistent with the purposes set out in this Privacy Policy. 

Your data protection rights 

You can contact us as at any time to update or change your details. You may also request that your personal information be deleted / destroyed or restrict its processing, however this may affect the ability for us to provide our services to you. Please contact our Information and Data Management Officer, contact details can be found on our website. 

Douglas Brother Ltd.
Factory Yard
SA48 8ES

Company No: 03316595
VAT No: 667188882

Office Hours:
Mon-Fri 8am-5pm
Sat 8am-12pm

01570 422310